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The Machico City Hall presents, on the 20th, at 4 pm, the new image of the merchandising shop of the Whale Museum of Madeira.

Located in a new space inside the Museum, the store will be a pleasant place where you can find exclusive products with design and own brands, whose acquisition contributes to the conservation and study of the whales and dolphins of the Madeira Archipelago.

The name of the store, ALAMAR (amalgam of beyond + sea), comes from a popular term used by people connected to fishing activity, conveying the idea of ​​distance from the coast. In this case, the term was taken from an interview with a former whaler, Manuel Moreira.