The Volunteer Firefighters were called at around 10 o’clock, to downtown Funchal, where an individual, believed to be a man, was being rolled up by the waves on the beach in front of the Funchal Cable Car.
So far, no further details on this situation are known. From JM
It looks like this was a man struggling to get out of the sea, suffering from hypothermia, and was taken to hospital. From DN