I met up with Antonio from Macedonia, he has started the company When in X, an online market place for tours events and activities, and has signed up over 20 already in Madeira
Meet “When in X”, new start-up that wants to change the travel industry in Madeira
Start-up is launching a new travel app that will connect visitors to Madeira with local hosts eager to share their experiences. Through an online marketplace, visitors can explore and book outdoor activities, cultural experiences and events — all hosted by locals.
“When in X”, which gets its name from the popular saying “When in Rome, do as the Romans do”, will make travel magical again by immersing travellers and providing them with unprecedented access to local passions and interests and hidden gems that only locals know about via personal recommendations.
Unlike traditional travel agencies that directly sell to customers, “When in X” connects travellers with local “experts” who become the service providers. In this new marketplace, local hosts are already offering tourists everything from mountain biking trails, adventure parks, and wildlife photography sites to authentic local cuisine, nightlife and entertainment spots.
This new service is an opportunity for passionate locals to develop alternative tourism in their community while earning an income. All interested local tour guides are invited to participate and contribute to growing local tourism, sharing their skills and favourite experiences with others, whilst making a little extra money from their interests. Opening a profile is free so we invite all the hosts from Madeira Island to open the site and use this opportunity to have more sales of their tours and activities.
“Our mission is to change the way tourism works in Southeast Europe. As Balkan locals ourselves, we believe that these lands have a lot of beautiful sites, hidden natural gems and fascinating cultural experiences that will impress visitors from around the world. We want to make all these local secrets a little bit more visible and easier to find which in time will increase the interest for tourism in the area. In addition, it will allow many local travel-entrepreneurs to build more successful small businesses which will positively influence the local economy.”
“When in X” team is in Funchal during the “Madeira Startup Retreat” (until 18 March) and is willing to help all interested locals that want to open a profile, which is 100% free. The fees for selling are also much lower than agencies.