The proposal for the construction of a hotel in Forum Machico is confirmed. The first Atlantic Cultural Hotel, the “Atlanticulture Hotel”, thus presented by the promoters, provides 130 rooms and involves an investment of 10 million euros, with the respective conclusion projected for a period up to 2020. The project includes spaces for exhibitions, concerts, residences for artists, radio studios, and television.
The Lux Hotel Group, partner of Atlanticulture, ensures the operation and investment and thus, the entry into the regional market. The study points to the creation of 44 new jobs.
It is now known that Atlanticulture, as the concessionaire of cultural space, had the responsibility, on behalf of the group, to present the proposal to the Regional Government, through the Metropolitan Society, which oversees the Forum space, to transform the area in what is considered the first Cultural Hotel of the Atlantic, revealing that the objective “is to maintain all cultural and business activity in the facilities of Forum Machico, keeping the activities of the Atlanticulture Center in full operation and developing the concept of the Cultural Hotel.
The new hotel unit designed for that space intends to be, according to the investors, “totally digital and SO-ME-MO (Social Media Mobile), providing free internet, with a pool on the terrace, space also for cultural content especially in the summer, with a deck for relaxation and a view over the Bay of Machico with direct access to the beach, right in front of the hotel. The Rooftop Bar and the Lounge complete the offer of the hotel unit “.
According to information that the FN had access to, the “Atlanticulture Hotel” is “Inspired by all the geographical cultures where the Portuguese have passed, through the requalification and construction of the hotel chain, making use of the infrastructures of the Machico Forum” and “Intends to be born in Madeira taking advantage of all the work already developed by Atlanticulture in terms of cultural platform”.
Besides the Hotel and the Atlanticulture Center, the promoters direct the positioning of the new hotel unit for shows and congresses. The space will be totally turned into a cultural and business hotel, and one of its main “anchors” is precisely being a multipurpose space that can receive the same congresses and music shows, concerts, art exhibitions and thematic fairs.
Special reference point is the inclusion of a studio where musicians and artists can make recordings, as well as a dance space and an art gallery, “so that all artists can make their productions and choose this platform as their second home, “as well as a Radio studio, a Television studio, a travel agency and cultural experiences and a Merchandising Store. The group intends to “position the Cultural Hotel as an Atlantic case study, valuing the heritage built in the Machico Forum, with the dynamisation of the space that is intended to be a cultural portal” From Madeira to the World and the World to Madeira “.
Among the projected areas are the residences for artists on stay (with a loft with capacity for up to 15 people), Academy of Arts (formations in different cultural areas), Multimedia Room, small Auditorium for formations, referring that there will be a “repositioning of the new library, with more current logistic conditions and generating direct synergies with the other areas created, keeping all cultural areas active and the dynamics with the operators and current contents of the Forum Machico Spaces, will remain intact, “Community service”.
The entire hotel operation will be carried out by the Lux Hotels Group, a group that already has seven concept hotels active in Continental Portugal and which has already acquired a position in the share capital of Atlanticulture Tourism. The Group holds the Lux Lisboa Park, Lux Pessoa Hotel, Lisbon Carmo Hotel, Porto AS 1829 Hotel, Évora Olive Hotel, Lux Fátima Park and Lux Mundi.
Atlanticulture is a unit of knowledge production and development initiatives in the areas of arts, culture and creativity and has been in Madeira since 2012. “Its priority raw material is creativity and the field of insertion is contemporary culture in an integrative perspective and multidisciplinary. Assuming culture as a reconfiguring tool and generating effective surplus value, it (a) proactively strives to find solutions to the challenges of contemporary societies, combining creativity, economics, industry, communication, research and innovation. ”
Also note recent statements by Miguel Albuquerque, President of the Regional Government, in a public initiative in Machico, where he highlighted the importance of the Atlanticulture project that he supported from the first hour, referring to him as “one of the internationalisation of Madeiran Culture “and highlighting the importance of cultural decentralisation and the increase of jobs.
Translated from Funchal News