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The Institute of Wine, Embroidery and Handicraft of Madeira, IP-RAM (IVBAM) jointly with five companies exporting Madeira Wine – Caf-Madeira Vintners; Henriques & Henriques; Justino’s Madeira Wines; Madeira Wine Company; and Barbeito Wines, will be present at one of the largest wine fairs in the world – the “Prowein”, held in Düsseldorf, between 17 and 19 March.

According to a statement from the institution, “in addition to the open competitions, a masterclass will be held entitled ‘Madeira – The Winemaker’s Signature’, on the 17th at 4 pm, taught by Rubina Vieira from IVBAM. In this masterclass will be approached various themes, from the Demarcated Region of Madeira, characterizing its unique characteristics, the climate, the soil, the relief and of course, the varieties that give rise to it, after which will be carried out a commented test with the wines Madeira of the 5 companies that will be present at Prowein 2019 “.

The “Prowein Fair began in 1994 with 321 exhibitors and approximately 1,500 visitors, and has become the main trade fair of the international wine and spirits industry.”

It adds that in its latest edition, “6,800 exhibitors from 64 countries met in Düsseldorf, registering more than 60,000 visitors from around the world.

This fair is considered the greatest meeting point between those who sell and who buys in the world wine market, and therefore the presence of Madeira Wine is strategically relevant, in order to foster new business opportunities in an international panorama. 

“It should also be noted that Germany ranks 3rd in the table of exports of Madeira Wine at Community level”, he continues.

It emphasises that the “Madeira Wine stand will be inserted in the global stand of Viniportugal – Wines of Portugal, located in Hall 10, stand 10C42-15, and the open competitions will run from 9:00 a.m. to 6:00 p.m., during the 3 days of the event “.

It concludes that “participation in these fairs is co-financed in 85% by Community funds, carried by the Madeira Program 14-20, the remaining amount being borne by the regional budget”.