Madeira and Porto Santo were distinguished as the “ best emerging golf destination in the world” at a ceremony held yesterday in Abu Dhabi.
For the first time, Destination Madeira was awarded at a ceremony of the World Golf Awards, an annual program that distinguishes and promotes excellence in international golf tourism.
The now “World´s Best Emerging Golf Destination 2019” won this distinction after surpassing 6 other international reference destinations, read: Paris (France), Missouri (USA), Porto (Portugal), Sicily (Italy), Tasmania ( Australia) and Zanzibar (Tanzania).
In a statement AP Madeira (Madeira Promotion Association) launched in response “a new campaign to communicate this international acclaim. This is a new adaptation of the recently released golf video, where in about 20 seconds some of the reasons for this distinction are presented, particularly the unique landscaping frameworks in which the three golf courses of Madeira and Porto Santo fit in, as well as of images of other emblematic points of the destination. In addition to the new video were also produced new promotional materials via email. The campaign will be exclusively digital, essentially focused on communication via official social networks, in pre-selected markets, ”the statement said.
This distinction takes place in a year in which the Madeira Promotion Association, in direct partnership with the three golf courses in the Region, carried out a set of communication initiatives for this tourism product that mainly covered four international markets – United Kingdom , France, Denmark and Sweden.
“This award is one more incentive for the development of this type of tourism product in the region and results in an increase in Madeira’s international notoriety as a golf destination, duly combined with all the other attractions and quality service that this visitor can enjoy. find on both islands ”.
Taken from Jornal Madeira