Discover our New Brand

Tobi Hughes·
Madeira News

So what do you think of the new brand.?

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Tobi Hughes

30 Responses

  2. I’m very sceptical of these expensive rebranding exercises. The graphics spelling out ‘Madeira’ are quite dreadful: the break the first rule of graphic design — legibility!

  4. Joshua no. Madeira belongs to Madeirans. We may be portuguese but we have our own identity. Much like wales Ireland amd Scotland.

  5. The logo is dreadful. I wonder who’s the idiot that came out with that. But as logos go around the world sometimes it’s just they sit down at a table and make decisions about a place that belongs to its people and go for it without asking it’s people an opinion on how it should look like or do you like this. Or not. In this case it’s not. Not very imaginative or eye catching. More like an eye sore.

  6. The colours look artificial and the music too loud and sorry I do not speak Portuguese. Thank goodness they are now speaking English.

  8. I shudder every time the word rebranding appears. It usually means someone trying to justify their expensive salary by changing something that doesn’t need changing !
    The island, in my experience, sells itself. The island, and its people, that is. A captivating corner of the world.

    The new logo is bloody awful.

  10. All what they do at the moment is awful. Nobody can read and it doesn’t fit to the island with their nature. Horror. Wrong people in the wrong time.

  11. We all know it reads Madeira as we visit/live here but anyone else would have to look twice, looks more like a question in my Maths exam many years ago.

  14. Terrible. Very illegible and goodness knows how it reads if you are colour blind! Should have saved the money it wasted.

  17. You would not know looking at it for the first time that the logo spelt Madeira. The first 5 minutes needs to be scrubbed in my view but the following pictorial view of Madeira is excellent. The introduction in Portuguese and in English should only take 1 minute maximum. Perhaps the logo letters could be put at ground level for children to jump over ….!

  18. Awful and hardly necessary.
    It does not portray the essence of this beautiful island.

  20. If you buy T shirt, don’t wear it, once this is scrapped you will have a collectors T shirt, job done, your the only one to make some money out of this. On the other hand, controversy does create interest gets people to notice, as an advertiser once pointed out, “there is no such thing as bad publicity, there is just publicity”

  21. its good, it will work well. This is a reinvention of Madeira, what really matters now is the marketing of Madeira overseas.

  23. Not appropriate and in my opinion illegible.
    However, I am pretty certain it would have been expensive.

  25. I like the look of the madeira style/name; it’s eye catching and quite clever! Better than simply having the name of a place in big letters (think Amsterdam and others). I’d buy the t shirt.

    And post Covid (hopefully), all destinations are going to have to think of ways to at least get the attention of those who maybe haven’t visited the islands before.

    It’s probably not aimed at those of us who visit regularly (my wife and I do); we all know how lovely and varied it is.

    Personally, I can’t wait to re-visit. It’s the most wonderful place to relax with good company and friends, and enjoy nature.

  26. WTF a complete waste of money.
    What’s it cost, not any change from + 25,000 I bet.
    Especially a waste of financial resources while still in covid.

  27. I think you will all come to love it over time and then defend it vehemently when they try to change it in10 years time!

    1. Simon, we know and remember the Bisto Kids and The Beano with Dennis the Menace but this ain’t in the same league.

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