Fanta once again marks the entry into the summer with the launch of new limited edition flavors: Lemon, Raspberry and Watermelon. All of them without added sugar. The new flavors are available in 330ml can format and can be found in supermarkets, hypermarkets, convenience stores, service stations and in cafes and restaurants, until the month of September.
To promote the new drinks, a new version of the 2019 “Battle of Flavors” campaign will take place. This time, three teenagers will fight to defend their favorite flavor in an original battle. With this campaign, Fanta invites young people to try new flavors and share on social media through the hashtag #BattleOfFlavors with which one they want to “win the battle”.
“Our great goal with the Battle of Flavors is to give consumers a voice, inviting them to participate and let us know their preferences, showing that campaigns are not only created for them, but also influenced by them”, explains Tiago Santos Lima, director of external relations for Coca-Cola for Portugal. “With these limited edition launches, the brand continues to innovate, surprise and meet the preferences of our consumers who ask us for new flavors, never forgetting the reduction in sugar and sustainable solutions. And that is why Fanta, committed to innovation and the ecological design of its packaging, launched these flavors in 100% recyclable cans ”, highlights Tiago Santos Lima.
Fanta has also consolidated its commitment to reducing sugars present in the product range. Since 2014, Fanta Laranja and Fanta Ananás have reduced their added sugar content by 65.4% and 91.2%, respectively. Thus, currently, all flavors of the Fanta brand are free or low in calories because they have an amount of added sugars equal to or less than 4.5 g / 100 ml and 20 kcal / 100 ml, from the total of sugars.