This afternoon Alberto João Jardim joined the chorus of voices that challenge Madeira’s new image, as he understands that being Madeira “a successful brand” did not need to be changed.
“A successful BRAND like MADEIRA is not changing. The new logo combines petty-bourgeois snobbery with imitated vulgarity. More of this pathological anxiety about wanting to change everything!” – wrote the former President of the Regional Government on the Facebook page.
Many other business and high profile people have also shown their dislike to the new brand.