The ex-president of the Regional Government criticised the new promotional campaign, but changed the image of the destination as soon as he took office, it was 1978. This change resulted in the elimination of the name ‘Pearl of the Atlantic’ from the logo . In total, Alberto João Jardim moved the Madeira Brand seven times.
Not sure why this is making the headline today. The new Madeira brand is making headmines for the reasons we have all sais over and over again.