The official launch of the Coral Hard Seltzer passion fruit is aimed at the month of May, constituting a real novelty in the consumption of beverages. Tangerine and lemon flavors will also arrive.
ECM is keen to highlight the fact that this drink contains an alcoholic degree identical to that of cider and beer. The flavor is obtained from the fermentation of regional fruits.
Here comes a new drink with the imprint of the Madeira Beer Company (ECM). Practically one year after the launch of Sidra, Coral Hard Seltzer is now born, a soda-based drink with a touch of alcohol (4.5%) and a slight passion fruit flavor. Other Hard Seltzer flavours will be mandarin and lemon, “in the route of the flavors of the regional poncha, always with natural aromas”.
With only 80 calories, the new Coral Hard Seltzer is gluten-free and follows the trend of the international market, especially that of the USA, which in 2019 launched similar drink and immediately gained “an extraordinary acceptance and preference, which made it first of all a best seller among the refreshing drinks in the country”.