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Regional Government accumulates direct agreements with the company BAR

Tobi Hughes·14th April 2021
Madeira News

More scandal to throw on the fire….

The leading image is Visit Madeira’s Profile picture on Facebook… 🙈

The company BAR – Bomtempo, Anahory and Ralha Servigos Criativos SA, which carried out the controversial new logo of the Autonomous Region of Madeira, has an
interesting record of contracts with the
Regional Government of Madeira.

In 2010, they provided a service worth 5500 euros to the Institute of Employment and Professional Training, by direct agreement, for advertising services within the scope of the Euroskills project.

In 2012, they took 37,545.53 euros for
services rendered to the same entity, to
develop content for the dissemination of the Estfmulo 2012 program. Also by direct
agreement.

In 2016, and in the same type of adjustment, it would charge 100 thousand euros for services provided to GESBA, to promote the banana from Madeira.

The Madeira Promotion Association paid them 25 thousand euros in 2017 to promote a brand for Trail events in Madeira.

The Regional Secretariat for Tourism and Culture paid 12,370 euros in 2018 for the production of a video and promotional spot, within the scope of the celebrations of 600 years of the discovery of Porto Santo and Madeira. Always by direct agreement.

The most recent service the hate logo that was launched yesterday was a bombastic 560 thousand euros for the elaboration of the logo that identifies the Region in the tourist markets. These are data that can be consulted on the website Base.gov.pt. of online public contracts.

The company has also performed services for the General Secretariat of the Presidency of the Council of Ministers or for Parques de Sintra-Monte da Lua, SA.

I make that a total of €740,415.53

From Funchal News

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Tobi Hughes

11 Responses

  1. Wally Duckett says:
    14th April 2021 at 08:23

    I wonder if this firm has cousins on Madeira?

  2. G says:
    14th April 2021 at 08:26

    Contracts here are regularly put out to tender here, unfortunately, it’s usually to only one recipient 😞

  3. Roger Firth says:
    14th April 2021 at 08:29

    This is Hideous. The track record of this Company and the Madeiran Government is extremely suspect and greasing the hand comes to the forefront of my mind. As they say, give them enough rope and they will hang themselves.

    They are making it extremely difficult for the population of Madeira who are more or less locked in, but the Government of Madeira should realise that those who come to the Island and prop up the economy are not forced to continue to do this and have choices. Poor Little Madeira, just bring back its charm of the 1970`s when I first visited.. Obregado

    1. Tobi Hughes says:
      14th April 2021 at 08:46

      So true.

    2. Frances says:
      14th April 2021 at 08:58

      Who owns this company….and what is the source of thei “pull”? Plus who has been responsible for these direct agreements?

      1. George Nabbs says:
        14th April 2021 at 09:28

        Shake the family tree.

  4. Gary says:
    14th April 2021 at 08:40

    should be held to account for the VAST profit made and for that hideous logo.

  5. Mike says:
    14th April 2021 at 10:17

    Its great that its got people talking about Madeira, so in a way it has worked, you have to look at it and work out what its saying so it sticks in your mind more and thats a positive, its not just speed read and forgotten. Being different has created a stir and that in a way is good marketing, people are commenting mostly negative yes i know but still making comments its raised awareness of Madeira so it has succeeded! Money well spent? Now thats a box of frogs to open.

    1. Linda says:
      14th April 2021 at 16:30

      I disagree. Just because a destination is discussed or in the news, that doesn’t mean it enhances tourism, the objective of the logo in the first place. In the USA, lots of people are talking about Minneapolis, Detroit, and Chicago due to all of the horrific crime. Discussion of a place doesn’t equate with folks wanting to visit.

      My main issue with the hideous Madeira logo (aside from the ridiculous cost that clearly seems like some back-room shady deal) is that it is unreadable. So once the brouhaha dies down over how horrible it looks, if it’s displayed in advertisements, there just won’t be any immediate name-recognition.

  6. Ann says:
    14th April 2021 at 16:26

    I agree with Mike. There’s no such thing as bad publicity! I wasn’t keen on it at first but, actually, I am coming round to liking its brightness, its controversial but interesting and modern design, that’s certainly stimulating a reaction. Certainly sticks in the mind!

  7. Pingback: Madeira präsentiert sich mit neuem Tourismusmarkenauftritt – Design Tagebuch

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