The warning comes from one of the largest producers, which is already out of stock, having no rum to sell to retail.
There may be a shortage of rum for the Madeira poncha in the coming weeks.
The company’s administrator, heard by journalist Pedro Filipe Costa, assumes that the renewal of sugarcane fields is necessary and asks for measures to restore sugarcane production in Madeira.
In 2022, 35 thousand liters of bulk rum and 640 thousand liters of bottled rum were sold. A turnover of almost 5 million euros.
In my opinion this is going to be a problem each year, and will only get worse and worse. We already saw a bottle of rum almost double in price this time last year, and the price has not gone down. Soon we will see prices of poncha over 5 euros in local places where they use to be between 2-3 euros.
With all the increase in prices Madeirans are being forced to leave the island, this means traditions will die, and everything like sugarcane, bananas ect ect will be left, and all these local producers will be gone.
The government don’t care, they just care about concrete, and more luxury houses and hotels, filling their own pockets.
We can already see the traditional Madeira slowly dying, and this is going to continue, and you see all the Madeirans complain about all this, but still they vote the same government for the last 40+ years.
See it or not, or think I’m talking rubbish, but you will all see it in the very near future.